Do’s and don’ts when you want to do a live commerce event on Facebook
Facebook is the biggest online platform to conduct a live commerce event.
through this, we can reach a lot of people within a short period. While
considering economically Facebook live streaming is the cheapest way to
connect with the customers.
The first step to be taken to make people aware of the live streaming is to
advertise and promote. An Advertisement should be posted on the Facebook
page before a couple of days so that the customers are aware of the live
streaming.
To get the attention of the customers who are not active or using Facebook
the platform, the advertisement can be posted on other social media platforms and emails can also be generated to the customers regarding the live streaming with the Facebook link. This reaches a wide range of customers.
Create interesting content and impressive slogans explaining the content of
the live streaming, in short, this will increase the interest of the customers
towards the live session and will have an outlook of the show.
Reminding the customers about the live session before 2 hrs is most
important so that the customers can schedule their time to participate in the live session.
Don’t start live streaming suddenly without any preparations. Check lights,
sound, and the internet connectivity speed so that the starting will be pleasant, and follow the outline prepared previously so that you don’t divert out of the topic.
Greet everyone with a smile and energetically. explain the product clearly
with demo and recall the content once in every 5 mins and carry on the
marketing so the people joining the session after a few minutes will know what you are talking about.
Don’t make live too short or too long both will make the customers lose
their interest. make it crisp and clear. make the customers engaging throughout the live by replying to their comments so they feel more interesting.
Don’t end the session as soon as the demo is over. Introducing offers and
discounts in between the live sessions may boost the sales of the product. take
time to sort the doubts and queries of the customers. Get the feedback of the
session so that your performance can be evaluated.
Including a celebrity in the live session and asking them to promote the
brand can also increase the reach of the show and attract the customers. live
streaming on Facebook is an effective method to reach customers when we
utilize it properly.
Can’t meet customers? No website? Need customers to pay online? We will send an eCommerce checkout page on WhatsApp to customers and, they can pay with their credit cards, debit cards, eWallets, or even online banking.MOBI mantra “Payment Gateway that doesn’t need a Website”.
