Email Marketing Strategy and tips for successful campaigns
Master the email marketing which brings you profit..sounds good..!
COMMON QUESTIONS:
Few Questions, I came across, when I start a marketing campaign, ask yourself, If you can’t find an answer for it, don’t worry, I will provide you my suggestions from my point of view and how I succeded in it
Is email marketing worth it?
When to pitch a product?
How to do email marketing?
How can I Grow email Subscriber List?
What are the email marketing tools?
How to set email automation?
What are The Best Time and Day to Send Emails?
Can I buy a 3rd party database for emails?
How to understand email Analytics?
Any book to knew more about email marketing?
What is ROI?
What is email marketing?
- It is not about sending marketing messages via email, not collecting databases from different sources and sending mails, not sending unsolicited messages.
- Any emails which you receive that not received are spam. In countries like the united states, it is considered as illegal.
- It is permission-based marketing, it helps to a built relationship in personal and relationship level
- Email marketing has automation capabilities.
Book to know about email marketing?
It is a prviledge of delivering anticipated personal, relevant messages to people who actually get them, It is treating people with best way to earn attention — Seth Godin
But the world hates interruption marketing. everyone agrees with it because no one loves to get a mail from an unsubscribed source and get irritated.
Is Email marketing Still worth it?
- Most out there think that nowadays everyone using artificial intelligence, chatbots, and virtual reality and so on.
- Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.
How to do email marketing?
- Try to make all Ads lead to an email subscription.
- Facebook lead Ads, traffic to landing pages, blogs are all the sources of email marketing.
What are the tools for email marketing:
- Drip(Excellent for a large amount)
- Aweber
- Email Octopus(free)
- Mail Chimp
Target Traffic to your business:
Attract Customer to your Landing Page:
Blogs-Customer Interaction:
Blogs are a great way to make your business user/subscriber/customer engage with you. Try to breakdown every aspect in blogs
- Email marketing always acts as the center for digital marketing Funnel.
- Drip Marketing ( a tool used for email marketing) is helping to build a relationship with strangers online.
How do I grow my email subscribers list?
Some of the best techniques to grow Email Subscriber List is-
- Create remarkable email content
- Encourage your current email subscribers to share and forward your emails
- Create a new lead require visitors to provide their email address to download it
- Use your Social Media Page to promote different offers
- Link to offers that capture email signups throughout your website
- Collect email addresses at offline events like trade shows and import them into your database, etc.
When to pitch a product?
- To do it effectively, it’s a good idea to think in advance about your pitching. You don’t want to surprise everyone with a pitch all of the sudden.
- You’ll have a much more successful campaign if people expect sales pitches every once in a while.
- If you’re going to get in the habit of selling often, try to put yourself in the reader’s mindset. If possible, understand what the customer has shown interest in before, and send similar offers down the line.
Can I buy a 3rd party database for emails?
- The Answer is No, You CANNOT cold email consumers (private individuals) who have not asked to receive emails directly from your company (3rd party/purchased lists cannot be used).
How to set Email Automation?
- You can only reply to a few emails on your email list. Consider if you get a hand full of subscribers, then what to do..?
- Their secret is autoresponders. An autoresponder does just that — it automatically sends out emails that you schedule in advance.
- By scheduling a set of emails to send in advance, you can save your time on other work to increase your revenue.
What are The Best Time and Day to Send Emails?
- Therefore, to be on the safe side, you can try Wednesday afternoons
- However, every person, email lists and recipients vary and you should try to use different days and times to find out the time that works best for your target audience
How can I Understand email Analytics?
- CTR refers to the number of people who opened your email
- If your CTR(Click-through rate)is low, it means that your message is either not targeted enough, or simply not getting through.
- Finally, your unsubscribe rate tells you how many people have clicked the “unsubscribe” button at the bottom of your email.
- If your unsubscribe rate is high concerning your opt-in rate, then you’ve passed the point of building value and writing good copy.you’ve got some serious work to do.
What is the ROI (Return of Investment)?
Driving Traffic is not difficult. If you have the money you can invest in paid searches.ROI(Return of Investment)->What you get back in return?
Credits:
Neil Patel blog on Email marketing
Mail chimp blog on Email marketing
Digital Vidhya email marketing
Mindmap by MindMeister
I hope this blog helps you to understand digital marketing and this answers all the common questions arise if you start your career as an email marketer.
