Master Facebook Ads 2019
You can master and make revenue out of it..!
FACEBOOK ADS MASTERY
You can build a Ad Campaign in 3 levels
- Campaign level (Highest level)
- Ad set
- Ad (Lowest level)
First need to clear about the objective and in the Ad set concentrate on the Audience and Budget.Finally on Ad section Concentrate on the type of media you want to publish.
FACEBOOK VOCABULARY:
1.CUSTOM AUDIENCE
Facebook has large/huge data sets on each person.
Eg: Consider you are giving a list of 100 emails, the people who signed it in your email list, Facebook Algorithm will match all the perspectives of the person and using various data points(matching preferences), it returns a 2k to 3k list of email(people may interested in your ads).
2.LOOK ALIKE AUDIENCE
Create Audience from people who like you page.Minimum of 100 person from the country need to like your facebook page inorder to built a lookalike audience.
3.FACEBOOK PIXEL
This tool is very powerful and used for retargeting ads on person who shows interest in your ad campaigns.
Eg: A person watch your video ads 25% means retarget him/her from where he/she left.They may show interest and end up in purchase.
Advanced version of Ads Manager in Facebook is Business Manager
- Customer file = uploading a file and ask facebook to create a people with matching similarities.
- Website traffic=helps people targeting on particular FB page.
- Audience size = for known countries keep it to 1.for unknown countries like china, japan, hong-kong keep it to 4–5 inorder to reach more specific audience.
CAMPAIGN CREATION
1.ENGAGEMENT:
First part is Engagement, this is very important in the fb ads life cycle.Cheap engagement’s from developing countries is always good.
- Your Ad need to get likes/Comments/Reaction[Social proof is always best]
- By seeing your Ad with above mentioned criteria, people will take a look at it and drive traffic to your website.
2. TRAFFIC:
Drive people to your target website, which may help your site listed top on Google and increase your customer interaction.
3.CONVERSION:
Conversion campaign’s are very effective this produce unimaginable effects.
Eg:If you have a websites,[Ask Facebook to target people who viewed your cart/any page on website].Conversion Campaign requires pixel data.
4.LEAD GENERATION
Facebook gives a template to collect email Address.This is more like to target on email Campaign’s
Naming a Campaign is very important
AUDIENCE INSIGHTS:
Audience insights anyone can view to knew about people interest.
Seeing People interest and Demographics.Search on Interest, it will show the people interest in graphical format with dominant percentage.
- House holds= income of people who like your product you want to advertise
- Online Purchase = most men and women purchased online and living.
PAGE LIKES:
Always try to keep the meter in middle. Don’t to specific, it may not show ads much often.Broad, target many people uninterested Audience.
PLACEMENTS:
Where your Ads are shown and you can customise it.
- Facebook feeds
- Instagram Ads
- Audience Network
- Messenger Ads
From all the above mentioned, Facebook Feeds are highly effective based on my experience.
PAYMENTS:
Based on your budget, if you invest $10.00 daily then check your ad campaign every 3 days or $20.00 daily check it for every 20 days, so on.
ADVERT TYPES:
- Carousel
- Single Image
- Single Video
- Slide Show
- Collection
From the above mentioned, single Video is highly effective and it can bring many targeted customers then expected.
FACEBOOK ADS FORMAT
- Take a look at AdEspresso, this is advertisement tool similar to pintrest.
2.Swiped.co, this shows many example ads.
FACEBOOK BUSINESS view this page to knew more. I have explained how to use it in my perspective, you can take a look and do it on your own.
http://terrymarcedosolution.com
This is my Business firm, take a look at it to solve all your digital marketing needs..!
